My background

I was born and raised in the area around Örby in southern Stockholm. As a kid, I was drawn to photography and film, but it took many years before this became a serious interest.

I was an exchange student in the spring of 2019 at UC Berkeley. It so happened that a close friend wanted some graduation photos and asked me to help her out. I volunteered in exchange for dinner. It turned out the pictures were really good so she suggested I offered my services to other people. Fast forward a few months, and I had earned enough to buy the photography equipment I use today.

Customer stories

“Simon is amazing and super easy to work with. He is very helpful with how I should stand, where I should look and knew which environments would give the best results. He is not only a flexible, easy-going and professional photographer but also genuinely fun to work with.”

—Madina Refoi

“Simon is not just your photographer for the day. He is your friend, your counselor and your comic relief. I was nervous at first but Simon made sure to crack many jokes and get to know me so that taking these photos became so fun and enjoyable!”

—Julia Russo

Contact me

Customer Stories

My background

Customer stories

“Simon is amazing and super easy to work with. He is very helpful with how I should stand, where I should look and knew which environments would give the best results. He is not only a flexible, easy-going and professional photographer but also genuinely fun to work with.”

“Simon is not just your photographer for the day. He is your friend, your counselor and your comic relief. I was nervous at first but Simon made sure to crack many jokes and get to know me so that taking these photos became so fun and enjoyable!”